Typically I meet those that blow me away, and I need to share that with my readers first! Particularly when the model has one thing distinctive to supply.
Jewels by Marthje was created by Marthje, a Dutch entrepreneur who grew to become a jewellery designer and began her signature jewellery type.
Marthje grew up within the lovely metropolis of Maastricht, the daughter of two artists. Unsurprisingly, she went to artwork college herself, however as an alternative of turning into an artist, Marthje leaped into the enterprise world of ICT and had a profitable profession. In her personal phrases,” Twenty-five years in enterprise introduced me hundreds! Pleasure, information, and sure, an excellent life for myself and my household.”
But, in 2012, she went on a visit to Italy along with her sister, the place she rediscovered the fantastic thing about gems. Fascinated, she got here house and created a pair of earrings utilizing gems.
Serendipity; pals who came to visit for lunch received all enthusiastic about her earrings and pushed her to reembark on a journey of creativity. Earrings by Marthje was born, and one of many proudest moments was discovering that Queen Maxima (The Dutch Queen) wore her earrings!
The affect of well-known individuals sporting a jewel is priceless, and for sure that Marthje initially anticipated her model to be picked up straight away. However such is the world of social media immediately; there’s plentiful info and inspiration. It takes greater than a photograph of the royal household sporting your jewellery to achieve prompt nationwide recognition. Nevertheless it was a begin, and shortly after, Marthje modified the identify of her model to Jewels by Marthje as she expanded her pretty assortment of jewellery, together with bracelets, necklaces, and rings. Slowly however absolutely, she grew her enterprise, and now she serves her followers from everywhere in the globe.
I discovered it astonishing that Marthje is not simply the designer and the entrepreneur; she additionally adores making jewellery by hand in her beautiful atelier. And he or she does all of it herself!
Marthje makes use of every kind of stones; one of many risks, particularly for earrings, is the mixed weight. I do not find out about you, however I do not take pleasure in sporting earrings that really feel like tearing my lobe. Marthje laughs when she hears me saying this and assures me that she hates that too.
“My earrings come in numerous weights however are comfy to put on all through the day”.
“On each vacation, I looked for earrings to purchase for myself. I gave the impression to be discovering particular ones solely overseas”, she says, “Earrings do one thing to a face and improve the outfit and colours you put on.” True!
Earrings can deliver sparkle to 1’s face or to paint. As we’re drawn to faces, earrings will at all times stand out; like many, Marthje adored enjoying with them. For her, it was a method to categorical herself.
Marthje Timmermans seen a niche out there. There was little else between the cheaply produced manufacturers and the costlier ones bought by jewellery retailers. No selection, no pleasure. Aside from some goldsmiths creating small collections, there wasn’t a single model on the market that had the next traits: well-made, reasonably priced, one-of-a-kind, and with an simply recognizable sturdy signature.
Marthje leaped into that hole and created THAT model herself. And the result’s implausible, expensive jewellery lovers! She created a powerful signature model that is able to broaden even additional.
Marthje’s showroom is located in a beautiful old monastery in Oegstgeest, close to Leiden (a brief 45 minutes by automotive from Amsterdam). Right here she receives her non-public purchasers but in addition retailers.
Sure, retailers, as a result of her collections supply a large alternative for them! Why?
- Jewellery retailers can both purchase a particular assortment of Jewels by Marthje. Supply their purchasers one thing reasonably priced, made within the Netherlands, and with a dependable after-sales service.
- Uniquely: Marthje provides jewellery retailers the chance to order custom-made coloration mixtures and designs.
- Supply time: inside two weeks!
- Moreover, as an alternative of branding it as Jewels by Marthje, she permits them to name the gathering; “Marthje by …(identify of the jeweler/retailer)”.
- One-of-a-kind items. ALL jewellery, all of the earrings, are one-of-a-kind items!
That form of strategy, the out-of-the-box, doing issues much more private and on her personal phrases, units the individual behind the model other than so many others.
When a set is visibly hanging and performs nicely in images, it is tempting for stylists and celebrities alike to put on it, particularly for a public or photograph alternative! Brigitte Kramer is one such stylist, working with Dutch stars. “She helped me get my jewellery in shiny magazines,” Marthje says.
The aspect impact of seeing celebrities and members of the royal household sporting Marthje’s earrings is that it turns into simply recognizable. This creates demand, and her followers love her type a lot that they even name out the journal in the event that they misplaced the model identify.
“What I like is that they inform me how they adore the jewellery and the model,” says Marthje with that pretty mixture of modesty and satisfaction.
“They inform me that they love my service and the guarantees made are at all times saved. And I give them high quality. This solves an issue for them; they know their prospects will likely be pleased with the jewellery.”
Inhous-Occasions: Marthje collaborates with retailers by internet hosting occasions in-store. She’ll create her jewellery on the spot! Prospects and employees can work together with Marthje whereas she creates her jewellery stay in entrance of them.
”There are numerous younger prospects, however the absolute peak demographic group is ladies between 30 and 60+ from all locations world wide who love life! Having fun with going out with household and pals, meals, dinners, dressing up, or dressing the half.
But, additionally businesswomen who love to precise themselves by way of what they put on. With a powerful sense of self, who they’re, and what objectives they need to obtain in life.” says Marthje.
And it is true; her purchasers LOVE that every one of Marthje’s items are distinctive.
Marthje calls in Eefje, her daughter, and shares with us that her firm will change into an increasing number of of a mom/daughter enterprise. “Even my husband is taking part within the firm,” she smiles. ”At the moment, Eefje focuses on social media, however she’s going to sooner or later be the main girl throughout the firm,” assures Marthje.
“Eefje can even develop a set for younger individuals, the place I’ll focus extra on manufacturing.”
Beginning a enterprise later in life has its benefits. We all know our passions higher than after we have been younger and are much less scared to begin one thing new and perceive ourselves higher.
Usually the mix of pleasure in doing one thing we love, our household, and our social life provides us an unbelievable feeling of doing the correct factor. For Marthje, that is exactly what she sought and located in beginning her personal enterprise, even when it means working very onerous sometimes. Introducing her daughter into the corporate and creating one thing to work collectively on is sort of a dream.
Initially, the individual behind the model is totally beautiful. A no-nonsense, straight-to-the-point form of girl with a broad smile and assured character. Marthje is an attractive girl with an excellent work ethic who will get a kick out of seeing ladies sporting her earrings and the way joyful it makes them!
”Individuals say to one another: ‘Oh, are you sporting a Marthje,’ and after I hear that, my coronary heart jumps!” she instructed me with a contented smile.
I like to see what strikes individuals of their enterprise and what strikes them of their inventive drive. Marthje’s intelligence, life expertise, inventive imaginative and prescient, and long-term dedication shine by way of all the things she says and does. It is a lovely model and a critical enterprise.
Why do I additionally love her jewellery a lot?
What I miss in jewellery is that form of jewellery that’s reasonably priced however well-made with a imaginative and prescient and creativeness behind the gathering. I would like earrings to be wearable, and as I’ve lengthy hair, I would like them to point out, shine, and do one thing particular to my look. I prevented sporting stones aside from the same old gems in earrings as I couldn’t bear to put on heavy earrings. They often give me a headache. And listed below are Jewels by Marthje, providing a novel mixture of fashion, coloration, and high quality and lighter than I anticipated. (though it depends upon what you’re used to)
What I ALSO love is that every piece of jewellery is exclusive. No two pairs are the identical!
- For jewellery retailers, wherever you’re, I see this model because the one you have been lacking and in search of. Jewels by Marthje provides one thing you possibly can wholeheartedly promote to your loved one prospects and KNOW you make them joyful. High quality, type, and the service behind the model will assure that.
- For you, the jewellery lover who loves an excellent pair of earrings or one other piece of daring and brilliant jewellery, Jewels by Marthje is a discovery!
* Please try their Instagram web page and web site for model ambassadors and celebrities sporting Jewels by Marthje.
For retailers excited by collaborating with Marthje:
https://www.jewelsbymarthje.com/contact/
For jewellery lovers who want to browse or purchase immediately:
https://www.jewelsbymarthje.com/collectie/
https://www.jewelsbymarthje.com/stores-events/
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